Dr. Oz and the paranormal, he is inviting the paranormal investigators to talk about ghost
You’re a dedicated professional who has spent years honing your craft. Even now, you take great pains to study all the newest developments in your field and always check your sources to make sure the advice you give is sound. So when a “charlatan” like Dr. Oz continues to rake in the big bucks while you struggle to keep your pipeline full, it doesn’t seem fair.
But as Oz’s fame grew, it became clear that healing was, in fact, In 2014, a team of medical researchers released a report proving that 60% of advice given on Dr. Oz’s TV show lacked scientific basis. Soon afterward, 1,300 doctors signed an open letter calling him “a quack and a fake and a charlatan” whose “advice endangers patients.”
Lori Loughlin Pleads Guilty. Will The Judge Send Her To Prison During The Covid-19 Outbreak?
Somehow the outcry did little to affect Dr. Oz’s fortunes. The Dr. Oz Show is still going strong (it won a Daytime Emmy in 2018). His net worth continues to soar, with a boost from his new role as spokesman for real age.com.
Upon hearing stories like this, it is tempting to succumb to despair. But if we can’t change the world into what we think it ought to be, it is incumbent on us to thrive within it without losing our integrity. Viewed through this lens, there’s a lot we can learn from Dr. Oz. What follows are a few of the strategies he has consistently used to keep himself in the spotlight and to keep people buying from him—but which do not require deceit or harm. Use them wisely.
Display the Trappings of Authority
Why does Dr. Oz regularly appear on TV wearing cheap medical scrubs?
Scrubs are designed for optimal sterility in a medical setting, and no one in his studio audience has gaping wounds or open surgical incisions (or so we would hope). And Dr. Oz can certainly afford a nice suit. But the reason Oz schmoozes with celebrities and pitches products clothed in hospital attire is because he understands that it immediately establishes him as a figure of authority.
The human brain has to sort through a near infinite amount of information. As a result, it uses shortcuts—or heuristics—to help it make judgments. To your brain’s unconscious, trustworthy medical professionals wear scrubs. Mehmet Oz wears scrubs. So Mehmet Oz must be a trustworthy medical professional.
Your potential clients and customers use mental shortcuts to judge you all the time, whether they know it or not. So if you have a habit of being modest about your credentials, stop it. Prominently display any accreditation, degrees, and affiliations on your marketing materials, your website, on the walls of your office. Join associations with formal sounding names for the purpose of announcing that you are part of them. And make sure your name appears on written content as often as possible.
Harness the Power of the Written Word
For most of human history, it has been incredibly hard to get ideas into writing. Paper, ink, printing, and distribution were all expensive and time-intensive. As a result, literate cultures developed traditions and institutions to ensure that if something was going to be printed, it had to be of the highest quality.
These days the written word has become very cheap. Self-publishing. Blogging. Twitter. Anyone can write anything. But our cultural assumptions about writing haven’t kept pace with the change. We still tend to think of writing as something that bestows great authority. And the more in-depth a piece of writing is, the more we trust it. We give blog posts more weight than tweets. We give articles more weight than blog posts. And we give books more weight than articles.
It should come as no surprise that Dr. Oz supplements his television appearances with various forms of written content. Not only is he the author of six books, he even launched his own magazine. Follow his example. If you‘re able to get a book published, that will certainly help your career. But at the same time, never underestimate the stupidity of the unconscious human mind. Despite how easy and available they are, self-publishing a book and posting content online will go far in establishing you as an authority in the minds of your audience and client base.
Align Yourself With the Mini-Oprah of Your World
Having upwards of a thousand people in your field publicly state that you were a fraud would sink many careers. So why is Dr. Oz still standing?
Above all, it comes down to one word.
Oprah Winfrey likes Dr. Oz. She helped create him. It was by appearing on her show that Oz got famous in the first place. Millions of people worship Oprah. They view her as a force of pure good in the universe. So when she continued to support Dr. Oz after his brush with disgrace, that was all many people needed to know. What was good enough for Oprah was good enough for them.
Most of you are probably not going to be able to get Oprah to tout your wares. That said, there are probably mini-Oprah in whatever your niche you operate in. One of the best parts of doing business in the age of the Internet is that success doesn’t require you to become well known and highly respected with everybody. You just have to become well known and highly respected in your niche. And these days, niches can get really specific.
Are you a corporate wellness coach for BPO professionals? Make a list of the mini-Oprahs in that space. A life coach who specializes in career transitions in the organic food industry? Find the mini-Oprahs. A consultant for north Alaskan salmon fisheries? You get the point.
Fortunately it’s a whole lot easier to get mini-Oprahs to know and like you than it is to do so with the real deal. Figure out where they hang out on social media and strike up a conversation about a common interest. Start an interview-based podcast and ask if they’d like to come on as a guest. You’ll be surprised by how often they say yes. Ego goes a long way.
Once you’ve gotten to know your mini-Oprahs, nurture the relationships. Find ways to help them. Do favors. Connect them with other mini-Oprahs. Before you know it, you’ll be part of their in-crowd. And when people are in the same in-crowd, they help each other attain status and achieve goals.
Becoming Successful Like Oz Without Becoming a False Wizard
While Dr. Oz is definitely dubious when it comes to medicine, he is also a master when it comes to marketing, promotion, and sales. But is it really possible to maintain your integrity while positioning yourself as the preeminent expert in your field? Absolutely. In fact, the world needs more honest, talented professionals who are willing to build as deep an understanding of human nature as they do of their craft. Learning how to display authority, use content, and crack the right in crowd is a step in the right direction.